Counterfeit Drugs The World Of Pharmacy - 809 Words

Counterfeit or fake medication is a problem in the world of pharmacy affecting many unsuspecting patients. These patients buy medication from unlicensed sources such as illegitimate online pharmacies, usually with the intent of purchasing it for a cheaper price. However, they do not realize that the product made is artificial and is sub-potent, super-potent, or contaminated, damaging their health, rather than improving it. Fake drugs can also enter the medical supply chain through active ingredients made in other countries such as India or China, that are then packaged to countries such as the United States (Blackstone, Fuhr and Pociask, 2014). The active ingredients would then enter medicinal products sold in pharmacies, and in medicine given to unsuspecting patients in hospitals. Regardless of the path of entry into patient’s bodies, counterfeit medication is damaging to the health of patients, as they can give patients an underdose of drug, and toxic contaminants within the body. Counterfeit drugs pose a very harmful health threat to patients in society. Counterfeit drugs contain contaminants that can dangerously harm, and in a lot of cases, kill patients. In 2008 the United States had an incident where the blood-thinner, heparin, used to prevent blood clotting in patients, was found to be contaminated. 81 patients died as a result (Blackstone, Fuhr and Pociask, 2014). The contaminant found was an oversulfated version of another drug called chondroitin sulphate, whichShow MoreRelatedCounterfeit Products Of Counterfeit Pharmaceuticals3614 Words   |  15 PagesINTRODUCTION. The trade of counterfeit pharmaceuticals is a lucrative business with low start up costs. It is growing very fast and has become a worldwide issue. According to the BMI Healthcare Report 2015, in 2013 alone 3.6 million units of counterfeit medicines were seized. They were valued at COP 2,200 million which is approximately $ 921 million. Counterfeit pharmaceuticals continue to represent up to 40% of the total pharmaceutical market in Colombia and police and customs agencies have spentRead MoreTypes Of Poor Quality Medicines1456 Words   |  6 Pagesclassified into three different man types : substandard , counterfeit and degraded. Substandard medicines â€Å"are genuine medicines produced by legitimate manufacturers that do not meet the quality specifications that the producer says they meet. For example, they may contain less (or more) active ingredient than written on the package. This may not e an intention to cheat, but may be due to problems with the manufacturing process†.(WHO, 2005). Counterfeit medicines are â€Å"deliberately and fraudently mislabelledRead MoreEffects Of Medicines On The Pharmaceutical Industry1266 Words   |  6 Pagesthe population has massively turned to the illicit market, due to the absence of a pharmaceutical monopoly. In Burkina Faso, the illicit market accounted for 20-25% of the country s peripheral drug sales. In Benin, where the illicit market accounted for 40% of sales, 60 to 80% of the drugs were counterfeit, defects, under and overdosed products. In Guinea too, the illicit market accounted for 40% of sales. [6 Cf. ReMeD Journal, No. 22, Novembre 1999: â€Å"Marchà © pharmaceutique parallà ¨le, ventes illicitesRead MoreThe Effects Of Counterfeited Drugs On Pharmaceutical Companies1643 Words   |  7 PagesCounterfeited Drugs on Pharmaceutical Companies The market for counterfeit pharmaceuticals has grown exponentially in the last five years. According to an estimate published by the Center for Medicine in the Public Interest in the USA, â€Å"Worldwide sales of counterfeit medicines could top US$ 75 billion this year, a 90% rise in five years† (WHO, 2010). This massive rise has greatly affected pharmaceutical companies and law enforcement agencies. The data exposing the effects the counterfeit industry hasRead MoreCounterfeit Drugs : Safe And Effective Medicine2149 Words   |  9 PagesCounterfeit Drugs in West Africa Safe and effective medicine is an essential element to healthcare. Counterfeit drugs, which may not be safe or efficacious, have become a growing problem around the globe and are compromising treatment of disease and patient health. A counterfeit drug is essentially fake medicine. The World Health Organization (WHO) defines a counterfeit drug to be a product which has been deliberately or fraudulently mislabeled in regards to its identity and source. A counterfeitRead MoreRfid, Pharmaceutical Regiments : Combating Counterfeit Drugs3369 Words   |  14 Pages RFID in pharmaceutical regiments: Combating Counterfeit Drugs Koppolu Vijaya Krishna  ª, Venkata Vineeth Mucherla á µâ€¡, LaTasha Taylor Starr c a, b, c Industrial, Manufacturing and Systems Engineering University of Texas at Arlington Arlington, Texas Abstract Counterfeit drugs have become a menace and a dangerous problem in the pharmaceutical industry. This rapidly growing global epidemic and was $75 billion industry in 2010. World Health Organization (WHO) claims that on average, approximatelyRead MoreHow Malaria Affects The Human Body And The Different Types Of Malaria1632 Words   |  7 PagesAll over the world, people are affected by disease. Most of these people don’t have the resources to feel better or even help others receive the cure. When people can’t get the vaccinations and cures they need, they die. There is a need all over the world to give sick people the cure to get better and lower the death rates due to disease. Because this is a global problem, everyone should be aware of the devastating effects of the diseases around the world. In some cases, the diseases are preventableRead MoreCombating Counterfeit Pharmaceuticals With Rfid Technology2410 Words   |  10 PagesAssignment 3 Title: Combating Counterfeit Pharmaceuticals with RFID Technology IE 5300 Due Date: 07/1/2015 Professor: Dr. Erick C. Jones Prepared by Distance Team #1: Koppolu Vijaya Krishna (1001100528) Venkata Vineeth Mucherla (1000989243) LaTasha Taylor Starr (1001172634) â€Æ' ABSTRACT Counterfeit drugs have become a menace and a dangerous problem in the pharmaceutical industry. This rapidly growing global epidemic and was $75 billion industry in 2010. World Health Organisation (WHO) claimsRead MorePharmacy : Life, Death, And Responsibility1583 Words   |  7 PagesPharmacy: Life, Death, and Responsibility As the end of the year approached, I knew the controversial I-Search was bound to be assigned in the near future. Through my high school years, I have heard many things about the infamous I-Search and was quite intimidated. When I received the first papers to begin this project, a cold sweat ran down my forehead. What was I going to write about? To help choose a topic, the class was told to create a web about each of our lives. After completing my web,Read MoreIs The Industry Doing Well?1063 Words   |  5 Pagespharmaceutical market can be divided into prescription-based products and over-the-counter medications. The pharmaceutical products are primarily dispersed via wholesalers, and are then sold through pharmacies or dispensed in hospitals. The pharmaceutical industry is today one of the most lucrative and prominent world business sectors. It consists of numerous public and private organizations dedicated to the detection, development, creation and marketing of medicines for human and animal health. Its foundation

The Importance Of Internet Censorship - 1378 Words

Internet Censorship The Internet has become a growing source of entertainment and information over the past years. As more and more people become familiar with the Internet, the potential of its contents grows rapidly, at an uncontrollable rate. With something such as the Internet, which contains virtually an infinite amount of space, more is being added than taken away. Therefore with the growing amount of users, the content grows as well. Different people use the Internet for different things with no worries, because they have the right to. Censorship is unnecessary, unethical, and unconstitutional, and would prove counterproductive to the continued evolution of the Internet. From the textbook, Censorship is the attempt to suppress or†¦show more content†¦The primary targets of censorship are materials on the Internet that are deemed â€Å"obscene† or â€Å"offensive.† Pornography, in particular, has been the traditional blame of Internet obscenity because of its supposed â€Å"degrading content† and â€Å"ability to corrupt.† The availability of â€Å"illegal information† also poses a threat to children and society. One study of Internet materials conducted by Diamond and Bates unearthed web pages regarding bomb making, suicide methods, and guides for growing marijuana, the Anarchist’s Cookbook, anti-Semitism, and more. The content of these pages will certainly be offensive to some, and the information offered could be used for illegal activities. Although the information available on the Internet could be implemented in illegal actions, the presence of the information itself is perfectly legal. Unlike radio and television, the Internet does not assault its users with unwanted content automatically. Internet users have an unprecedented degree of control over the material they and their children can access. Yet, as a result of the deception spread by the media and government, society has become ready to waive its First Amendment rights to combat an enemy that has neither harmed them nor broken any law. Those unfamiliar with use of the net, for example, may picture pornographyShow MoreRelatedThe Importance Of Censorship On The Internet1558 Words   |  7 PagesPolitics October 30 2017 Censorship The internet is a vast database that allows for the entire world to be connected. However most people while surfing the internet have come across a censored page, or a website saying that this site has been â€Å"legally† blocked by the government. Censorship is defined as the suppression or prohibition of free speech by preventing a person from saying what they want to say. Typically in modern society, censorship takes place on the internet when certain items are deemedRead MoreGovernment Internet Censorship of China1195 Words   |  5 PagesGovernment Internet Censorship of China The Internet is also called â€Å"Information superhighway† because of the limitless amount of data that one person can access from it. The fact is not all of us can access the Internet like what it is. There are many roadblocks on the superhighway in form of â€Å"Internet Censorship†. There are several kinds of motivations for censorship. It ranges from keeping children away from undesirable content to a government control of nation’s access of information. InRead MoreInternet Censorship Essay1329 Words   |  6 PagesInternet Censorship Used Around The World Some people wonder who came up with the idea of internet censorship. Other people want to know which countries use it. Some ponder over the idea of what really is internet censorship. Internet censorship is controlling what can be viewed, and which sites can be used on the internet. Some things about internet censorship are countries that use it, and who started the idea of it. There are lots of countries that use internet censorship. A few of them are ChinaRead MoreThe Internet Can Be A Dark And Dangerous Place1708 Words   |  7 Pages The technology is surge spreading and developing surrounds us. In particular, the Internet has become widespread among the world within rapid time. Nowadays, the Internet is one of the factors that produce the globalization around the world, and it makes our life more convenient. In the past, people were doing their needs via conventional ways, but now they are doing most of them via the Internet. As a result, that proves the amazing usages and benefits of the principle invention in modernRead MoreInternet Censorship: Censoring Freedom Essay1707 Words   |  7 Pagesmatter of seconds. Ever since the internet was first made publically available in 1991 the ease of accessing entertainment, education, and information has been increasing every year. We now live in an age where roughly 30% of all people in the entire w orld are connected to the web (World Internet Usage Statistics New and World Population Stats). However, despite the obvious advantages of the internet’s freedom, some countries are trying to control the internet and display what it deems appropriateRead More High School Internet Censorship Essay1019 Words   |  5 PagesHigh School Internet Censorship       The common image that comes to mind on the topic of censorship is that of book burning. Dating back to ancient times, the easiest way to deal with unwanted writings has been to get rid of them, usually by heaping them into a blazing pyre. In his most famous science fiction novel, Fahrenheit 451, Ray Bradbury warns of a futuristic society where all literature is destroyed under a kerosene flame and the citizens freedoms are kept in check by the lack of writtenRead MoreThe Affect of Censorship Essay993 Words   |  4 Pagescensored and could potentially influence them to act in unacceptable manners. Censorship is the act of suppressing unacceptable parts of literature and media. It is very often that censorship is used with literature or media because many people see parts of them that are inappropriate in their perspective. When people see them, they are disgusted and wish they didnt see what they had. Many who are opposed to censorship say that the censoring is a violation of the first amendment of the constitutionRead MoreThe Liberties Of The United States Constitution1497 Words   |  6 Pagesthree decades ago when the Internet was created. Over the last twenty-seven years technology has been quickly advancing creating an unknown world of the Internet and cyberspace. The new and vastly growing cyberspace has created unknown territory in the justice system of the United States. That unknown territory includes properly protecting the personal liberties the Bill of Rights was purposely created for, before the concept of the Internet came along. Advances in the Internet and te chnology have broughtRead More Internet Censorship Essay1726 Words   |  7 PagesInternet Censorship The freedom of speech that was possible on the Internet could now be subjected to governmental approvals. For example, China is attempting to restrict political expression, in the name of security and social stability. It requires users of the Internet and electronic mail (e-mail) to register, so that it may monitor their activities. In the United Kingdom, state secrets and personal attacks are off limits on the Internet. Laws are strict and the government is extremely interestedRead MoreAnalysis Of George Faber s The Great Gatsby By F. Bradbury811 Words   |  4 Pageshe met Faber in a field. He knew then that Faber also did not support the censorship, but rather, he just didn’t voice his opinion on it for fear of his own life. In desperation, Montage calls him and eventually meets with him. At first, Faber is reluctant to admit that he possesses and reads the books, but once he does, he and Montag become great friends and very supportive of each other. Faber’s per spective of censorship is important in the novel because it demonstrates the perspective of someone

Leaders We Need Now free essay sample

The generation Y which came after the Xers, born from 1980 to early 2000 was also the children of baby boomers. Here we noticed that Boomers wanted to hold the position and power thinking that the Xers did not have the ability to run the business. Boomers didn’t want to retire from there work and they worked late in their life. In present competitive world we need leader who will possess the ability to build network and make strong communication throughout the business. Leader should have high experience, business-relevant knowledge, vision, decisiveness, and commanding ability. Leader must create an identity of the organization to its customers. This identity will tie its customer to the organization. Future leaders will face a complex, rapidly changing environment and problems of different types. The leader needs to compete with these challenges and seek for success from different viewpoints. The generation Xers has this type of qualities or factors. We will write a custom essay sample on Leaders We Need Now or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They are the potential in charge of the business world. Generation X employees will bring a new change to the leadership of corporations, because they are dissatisfied with corporate life badly. Xers are the underappreciated workforces. They are the sandwich generation between two larger cohorts: Baby Boomers and the Generation Y. And they think that they will loose management jobs because Boomers and Gen Y share a natural relationship. But if we give them the chance to lead when their time arrives, their skill, knowledge and authority roles will serve the modern corporate world effectively. Md. Shafquat Husain.

spanish Essay Example For Students

spanish Essay ELEMENTARYCURRICULUM PROJECTThird Grade Topics (Last Updated: Aug 1, 2010) Names / Greetings / Numbers / Alphabet (4 lessons) Weather / Seasons (4 lessons; 2 extra lessons) Pastimes (4 lessons) Family (2 lessons) Animals (7 lessons) Body and Five Senses (3 lessons) Four Elements (1 lesson) Planets (4 lessons) Calendar: Days / Months / Dates (1 lesson) Extra:10. House 11. City (includes review of Seasons plus sports terminology) 12. Market 13. Signs / Maps / Directions / Location Author Mrs. E ThompsonTopic: Names / Greetings / Numbers / Alphabet(Last Updated: July 18, 2006) Objectives:Note: This topic is repeated from previous grades. More or less time should be spent on each subtopic, depending on background of students, and math calculations can be increased as students master the numbers. Students will be able to understand and use ? Se llama ____? and ?Me llamo___? , Muy bien, gracias, Adi?s. (This should be review from earlier years) Students will understand and respond appropr iately to: ?C?mo se llama?, ?C?mo te llamas?, Muchas gracias. Students will be able to greet people with: Buenos d?as, ?C?mo est?s? Students will be able to see, hear, and say numbers 0-20. Students will understand m?s, menos, son. Students will understand and respond to: ?Cu?nto cuesta? Students will carry out math calculations: addition, subtraction, multiplication (if this has been covered in English) Students will be introduced to the alphabet in Spanish Topic: Weather / Seasons (Last Updated: July 18, 2006) Objectives:Students will be introduced to el tiempo. Students will use appropriately: hace fr?o/calor/buen tiempo/mal tiempo . Students will use appropriately: hay sol/lluvia/nieve/viento/nubes. Students will use ?Qu? tiempo hace? Students will compare weather in Duluth and different parts of the Spanish-speaking world. Students will understand a story about the weather. We will write a custom essay on spanish specifically for you for only $16.38 $13.9/page Order now Students will learn the four seasons: primavera, verano, oto?o, invierno Students will associate weather with each season Students will learn the differences in connections between timing of seasons in northern and southern hemispheresTopic: Pastimes (Last Updated: June 23, 2006) Objectives:Students will learn about different pastimes that are popular in Spanish-speaking countries (f?tbol m?sica: tango/flamenco) Students will understand f?tbol vocabulary: f?tbol, pelota, jugador, equipo; aficionado, gol, golero, cancha; mirar, jugar Students will learn active vocabulary: me gusta; S?; No, no Students will respond appropriately to the following expressions: jueguen con la pelota; d?nle con el pie; tiren la pelota; agarren la pelota; ?gol! Students will understand: Eres/Soy aficionado de . Students will learn about two types of music and dancing that are popular in the Spanish-speaking world: flamenco, tango Students will locate on map where this music is popular Students will underst and dance and music vocabulary: m?sica, flamenco, tango, guitarra, viol?n, bandone?n, bailar, escuchar, tocar, cantar Student will understand different pastime activities: leer, correr, nadar, saltar, jugar, mirar televisi?n, cantar, caminar, tocar m?sica Student will be able to say what s/he does: Leo, corro, nado, salto, miro televisi?n, canto, camino, toco m?sica; juego Students will review alphabet through spelling of wordsTopic: Family (Last Updated: June 23, 2006) Objectives:Students will understand the following terms: la familia, el padre, la madre, el hermano, la hermana, el abuelo, la abuela Students will identify these people in pictures of families: Es . Students will tell peoples names: Se llama, Me llamo Students will be able to say how many people there are in their family: Somos + # Students will plot the number of family members among their classmates Students will describe activities of people: baila, toca m?sica, cocina, come Students will look understand family a ctivities/members in Mexican family Topic: Animals (Last Updated: July 12, 2006) Objectives:Students will understand how animals move (caminan, vuelan, nadan, corren; r?pido, lento) and different places for animals to live (casa, jard?n, granja, mar, bosque tropical, zool?gico) Students will identify where animals live Students will be able to say: Vive en, Come, Es grande/peque?o, Es anfibio/ Students will identify animals of Spanish-speaking world: loro, quetzal, c?ndor, tuc?n, coqu?, jaguar, toro, llama, urraca Students will identify other animals: gato, caballo, vaca, pato, cerdo/chancho, perro, mariposa, abeja, ara?a, rat?n, conejo, ardilla, serpiente, p?jaro, rana, pez, caballo de mar, gaviota, cangrejo, tortuga, tibur?n, pulpo, cerdo, burro, gallina, pavo, oveja, cocodrilo, elefante, le?n, buho, oso, mono Students will listen to and understand stories about animals Students will understand vocabulary related to butterflies: patas, alas, antenas, mariposa, huevos, oruga, masti car, morder, piel, crecer, comer, insectos, hojas, pupa, volar, n?ctar Students will view pictures of butterflies of the Spanish-speaking world Students will learn sounds made by different animals Students will classify animals by kind: anfibio, ave, mam?fero, reptil Students will understand animal vertebrado Topic: Body and Five Senses (Last Updated: July 14, 2006) Objectives:Students will identify the following parts of the body: cabeza, pelo, ojos, orejas, o?do, nariz, boca, lengua, dientes, labios, nuca, hombros, brazos, manos, dedos, pecho, barriga/est?mago, piernas, rodillas, pies, dedos; time permitting, cintura, barbilla) Students will identify the parts of the body used in the five senses (o?do, nariz, lengua, mano, ojo) Students will understand and identify the terms for the five senses: o?r, oler, saborear, tocar, ver; oigo, huelo, saboreo, toco, veo Students will understand adjectives which describe their world: duro/suave/?spero/peludo/espinoso, fuerte/bajo, dulce/amarg o, grande/peque?o, bien/mal Students will associate activities they do with appropriate body partsTopic: Colors (Last Updated: July 14, 2006) Objectives:Given a color word in Spanish, students will point to a specific object of that color (rojo, amarillo, verde, caf?, blanco, anaranjado, negro, azul, gris, p?rpura/morado). Topic: Physical Responces and Vocabulary(Last Updated: July 17, 2006) Objectives:Students will physically respond to simple directions: Lev?ntate, Si?ntate, Formen una l?nea/un c?rculo, Levanta la mano, Manos abajo, Ojos aqu?, Boca cerrada, Escuchen, Repitan, P?salo, D?melo When given two vocabulary choices (Es _______ o _________?), OR when asked to point to a picture, students will correctly identify certain animals (abeja, oveja, tortuga, gusano, oso, tigre, tibur?n), schoolroom vocabulary (bandera, tijeras, papel, l?piz), travel vocabulary (monta?a, valle, calle, tren, avi?n, autob?s, cami?n, barco), food vocabulary (helado, hamburguesa, tomate, chocolate, lec huga, fresas, leche, manzanas, uvas, naranjas). Topic: Calendar: Days / Months / Dates(Last Updated: July 18, 2006) Objectives:Students will hear and use the days, months of the year: lunes, martes, mi?rcoles, jueves, viernes, s?bado, domingo; enero, febrero, marzo, abril, mayo, junio, julio, agosto, septiembre, octubre, noviembre, diciembre Students will review the seasons: primavera, verano, oto?o, invierno Students will practice writing dates: el + # de + month Students will connect months to appropriate season, in N. and S. Hemispheres Topic: House (Last Updated: September 22, 2005) Objectives:Students will hear, see and use terms of the house: la casa, el apartamento, la ciudad, el campo, el palacio; el cuarto de ba?o, la sala, el dormitorio, la cocina, el s?tono, el garaje, la primera planta, la planta baja, el ?tico. Students will understand vocabulary for items associated with each room. Students will understand and use: ?Cu?nto cuesta (por mes)?, Cuesta Students will hear and respond to: ?Cu?nto cuesta (por mes)?, De que cuarto es Students will create and present an ad for housing. Students will draw and label a representation of their house. Topic: City (Last Updated: July 13, 2006) Objectives:Students will hear and use the terms: la ciudad, la plaza, el calle, el mercado, el puente, la fuente, el parque, la glorieta, el estadio, el museo, el cuadro, la escultura Students will associate/compare these city structures with similar structures in their own town. Students will understand and respond accordingly to: ?C?mo es?, ?Cu?ndo se usa? Students will use descriptive frases: Es grande/bonito. Students will talk about when they are used: Se usa en el invierno/la primavera/el verano/el oto?o/todas las estaciones. Students will take a virtual tour of museums from the Spanish-speaking world Students will talk about art works they like: Me gustaTopic: ClothingObjectives:Students will recognize items of clothing: falda, pantalones, camisa, camiseta, calcet ines, sombrero/gorra/gorro, vestido, guantes, gafas de sol, botas, pantalones cortos, bufanda.

How to Find the REAL Target Market for Your Children’s Book

How to Find the REAL Target Market for Your Children’s Book How to Find the REAL Target Market for Your Children’s Book The basic idea of marketing a book is pretty straightforward: find out who likes your book, discover where they ‘live,’ then sell your book there and make them buy it. And when you’re publishing a children’s book, the principle is the same - with one exception.In the children’s book market, the target audience isn’t made up of children but the bigs who purchase the books for them. That might be parents, uncles, aunts, grandparents, teachers - whomever. Once you’re able to tap into what they want in a kid’s book, you’ll quickly realize that you couldn’t ask for a better target consumer:They have simple core desires: to get a book the child will love,Children go through a LOT of titles, so they always need new books,Once they find an author they like, they will read EVERYTHING they’ve written, andIt’s easy to find out where parents, teachers, and such ‘live’ online.With that in mind - weà ¢â‚¬â„¢re going to look at some ways that children’s authors have effectively targeted the people who buy children’s books. What's the REAL target market for children's books? Find out in this post Hit up social mediaBlogs, Instagram, Facebook Groups, Twitter, Reddit. These days, parents of young kids are almost always millennials - and, as a result, will rely on the internet for almost any kind of recommendation. And meeting your readers isn’t just limited to libraries...Plan school visitsâ€Å"Many children’s book authors don’t realize that many schools set aside an annual budget for paid author visits,† Jones says. And indeed, there’s a chance you could be eventually paid for your school appearances.The trick here is to be organized. Make sure you have a plan in place before you contact any schools. Tell them what age range the book is for, send over links, a cover image, a synopsis and anything else they might want to know about your book. "How to plan a school visit for your children's book" and more #selfpubtips Then as soon as the school agrees, send over a summary of your planned visit. At this point, Jones would also be sure to secure sales with their parents, if appropriate. (Remember who your target audience really is.)Jones finishes up her advice with this: â€Å"Follow up the email with a phone call to let them know that you visit local schools for free, in return for the school sending slips home, offering the chance to buy signed copies of the book.†And there are plenty of other tricks you can try to reach the children’s gatekeepers. You can try creating a trailer, you can guest post for parenting blogs. So long as you stay focused and direct your efforts to find where the buyers of children’s book live - you won’t go far astray.Have you tried any of these tips before? What's been your experience like marketing your children's book? Leave your thoughts in the comments below and we'll get back to you right away.

Writers Block 13 Strategies That Work - Freewrite Store

Writers Block 13 Strategies That Work - Freewrite Store With that in mind - here are 14 of our favorite tips for curing writer's block. We’ve all been there. The right words won’t come out, if any at all, and you don’t have a creative cell left in your brain - you’re ready to call it a day. Of course, I’m talking about the dreaded  writer’s block. Writer’s block can be stressful when you have writing tasks that need to get done. Writer’s block is a myth Gasp! It cannot be true. If writer’s block is a myth, then explain what I’m feeling right now? When you attack it from the root cause, you realize writer’s block stems from four underlying causes. These four underlying causes were detailed by  Jerry Jenkins, famed author of the  Left Behind  series.   The Four Root Causes Of Writer's Block Fear - Fear can be paralyzing. The thought that  you’re  not good enough and that your work won’t be accepted. Procrastination - Nobody’s better at putting of deadlines than writers.  Set  your deadlines in stone and keep your daily workload manageable. Perfectionism - Perfectionism  can  be a good trait during the editing process; however, it is not as valuable while  writing. Distractions - In today's day and age, it’s nearly impossible to avoid distractions. So what can you do about writer’s block? Now that you know the four root causes of writer’s block, you can take some  actionable  steps to eliminate it from your writing for good. If you’re anything like me, you could probably relate to all four of the root causes. As you read along, you’ll find that more than a few of these actionable tips apply to you. With that in mind - here are 14 of our favorite tips for curing writer's block. 1. Writing Prompts If you aren’t familiar with writing prompts, they are simply guided writing assignments designed to stimulate your imagination and get the creative juices flowing. Put simply, writing prompts get you writing.   It may not be the topic you originally set out to write about, but it may help you find your muse. If you’re stuck finding a topic to write about, or lost finding a fresh idea to attack the blank page, writing prompts may be a good habit to implement into your writing routine.   The right prompt can open up new ideas.  They can illuminate new  ways of looking at things you aren’t able to see on your own. You can find writing prompts a variety of ways. Many are  free online, you can  buy a book of them, or come up with them yourself. Write them down to use at a later time.  You can even have writing prompts sent to your inbox, with Writing Time Fridays! Join here to receive a great writing prompt emailed or texted to you on Friday at 12pm EST. This is a great way to carve out time for writing and get inspired. You can dedicate time for writing on Friday, like we do at Astrohaus, or you can wait and use the prompt over the weekend. Related:  Writing Habits to Jumpstart Your Creativity and Keep You Focused    2. Don’t Be a Perfectionist   Does this sound like you? You want everything to be perfect before you ever begin writing. Every pen stroke must be streaked with gold. You try to formulate the perfect passage in your head, but you never do, so you revert to underlying cause #2, procrastination.   Perfectionism will only hinder your good writing. I’ve written a number of blog posts over the years. If there’s one thing I’ve learned, nobody ever sees my first drafts. It sounds obvious, but nothing bad will come from writing words down. If you don’t like what you wrote, delete it. Leave the self-criticism for editing. 3. Stop Writing Sometimes,  It’s just not the right time to write. Your ideas may need a few more moments to formulate in your mind.   Surely, writing isn’t the only thing you ever do. You also need to eat, sleep, read, exercise, and interact with other people.   Even if writing is at the top of your to-do-list. Doing anything else, would be more beneficial than beating yourself up while staring at a blank page.   In a infamous  New Yorker  article, Ferris Jabr references overwhelming evidence that taking a walk can help you think through problems and be creative. Source: Elements of Walking Helps Us Think It’s ok to not always be writing, or thinking about your writing. 4. Change Your Writing  Medium Stuck in the mud? Try using Google Docs or Evernote instead of Word.  Put down the computer all together and try out your grandfather’s typewriter. What’s been most beneficial to me is freewriting in a journal or a piece of scrap paper. Any idea that comes to mind goes down on the paper. Often times, it doesn’t make any sense. 5. Eliminate Distractions This is one of the four core causes of writer’s block. In a world where we are faced with distractions left and  right, we no longer get to sit  in our log cabin in the woods and write in a quiet room. You have to take extra steps to create a distraction free environment in your mind.   5 Easy ways to eliminate distractions -  Turn off your cell phone- Unplug from the internet- Clean your desk- Let everyone know to leave you alone- Dim the light I’ve been using  Sprinter  by Astrohaus to focus on my writing. I even used it while writing this article.   6. Create A Schedule Every morning, I do two things. I wash my face, then I sit down at my desk and open my daily planner. I don’t check my phone, I don’t look at any emails, and I don’t talk to ANYONE. The second thing I do each morning is plan out my day. To paraphrase Jim Rohn, â€Å"If you don’t build a plan for your life, someone else will.†Ã‚   I plan my day down to the second, then I execute. It’s easy to say you†ll just get around to it, but taking the extra steps to plan out exactly when and for how long you’ll be writing, you’re that much more likely to do it.   Sometimes, you just have to put your head to the grindstone and write. If you’ve already done this before, then first address the root causes of writer’s block found above. If a pilot called his boss and said, â€Å"I have flyers block.† He would be laughed off the phone and probably told to hang up his wings. So, why do writers get to have writer’s block? 7. Find Some Inspiration Jack London once said, â€Å"You can’t wait for inspiration. You have to go after it with a club.†Ã‚   Put bluntly, refusing to write until you feel inspired it futile - at best. As a professional writer, you can’t afford to wait several days to find your muse. The world isn’t waiting for you. Related: 25 writing tips from authors 8. Keep A Journal Journaling aids in fostering your creativity and helps develop ideas. Similar to freewriting or writing prompts, journaling literally opens a book of ideas. Turn your thoughts and feelings into words. What do you journal about? I like to journal about my goals and the things/people I’m thankful for  each day. As a part of my morning routine, I write down my goals  Ã‚  and three people I’m thankful for. It’s not uncommon for writer’s to keep journals with them at all times. Sometimes inspiration strikes at the most unlikely and inconvenient times. Bottle that muse, and save it for later. â€Å"Always carry a notebook. And I mean always. The short-term memory only retains information for three minutes; unless it is committed to paper you can lose an idea forever.† -  Will Self 9. Go Outside I don’t just mean writing outside, but turning off your writing brain completely..   Nature offers an immediate boost to your mental and physical well-being. Sometimes, you have to slow down to speed up. A few benefits of going outside are: - Relieve stress- Improve short-term memory- Eliminate fatigue- Improve focus- Decrease blood pressure Combined, all of these things can help get the creative juices flowing. Maybe while you’re outside, you’ll find your inspiration.   10. Change Your Writing Space If venturing outside isn’t enough, maybe you need to change your work setting. Rotating your workspaces can increase your productivity and open yourself up to new ideas. Try a coffee shop, a library, bookstore, a park, or just a different room. Cultivate multiple spaces around you that foster your creativity and productivity . 11. Use Freewrite Every element of the Freewrite is designed to help you find your flow state and stay there. It works perfectly indoors or out, online or offline. Double your hourly word count, meet deadlines on time, and write better content. The Freewrite allows writers like you to create drafts without being distracted by notifications or the infinite possibilities on the internet. When it’s time to write, you can just write. If you're interested, you can head over to  the Freewrite store to learn more. 12. Create A Routine Ok, so you’ve burned through the previous eleven suggestions. You found one that worked, but it didn’t work the second time. What now?   You have to create a routine. As I mentioned in tip #6, I follow a strict morning schedule to get myself aligned with the tasks of the day. After journaling and planning my day, I spend 30 minutes on personal development. Today, I learned about copywriting from the legend Gary Bencivenga. I improved my craft and found some inspiration to apply to my writing. Lastly, that brings us to the granddaddy of them all... 13. Start Writing   You’ve exhausted every option on this list and have nothing left. Here’s the foolproof way to cure your writer’s block.   It’s this simple. Just start writing. You already know this, but evidently, the things that are easy to do are also easy not to do. It starts with one word, then another.   Solution   Personally, how did I cure my writer’s block? The root cause of my writer’s block was perfectionism. I expected myself to churn at a Pulitzer worthy 2,000 word article in less than an hour. Only once I embraced my full inner creativity was I able to write to free myself from the never-ending stuckness of writer’s block. My only hope is that after reading this tips, you are able to address your underlying cause of why you’re stuck so you can ditch writer’s block forever! Carlton Clark loves to write about business, baseball, and popular culture. A writer, marketer, and entrepreneur. At the age of 14, he founded the media company  ballplayerplus.com. Currently, Carlton helps businesses share their stories through social media and blogging. When he’s not writing or creating content, Carlton coaches youth baseball at his local high school and plays guitar. You can find him online on Instagram @itscarltonclark, and on Twitter @carlton_mukasa

GENETICS Essay Example | Topics and Well Written Essays - 3000 words

GENETICS - Essay Example Almost all genetic engineering processes aim to make life easier, for those who suffer from genetic disorders. Some processes like genetic screening, even aim to recognize or diagnose disorders at an early stage, and even before the problems actually start showing their symptoms. Such early diagnoses would definitely help to prevent the disorder from reaching serious and debilitating conditions, thus saving lives. Gene therapy promises to replace the defective genes by normal and functional genes, thus bringing in a new hope for patients with no treatments available as such. However there is a dark side to all these bright envisions. Genes or chromosomes form the basic components of life, and scientists who work on genetic engineering are working with ‘life’ itself. Cloning which can create new organisms from a single DNA fragment makes a scientist equivalent to almost ‘God’, where the former is also creating new lives. It is here where one needs to have sup reme control and not cross certain limits, or else what we saw in the science thriller movie’ â€Å"Boys from Brazil’, where the Nazis procreate 94 clones of Hitler to bring back the ‘Third Reich’, would not remain a science fiction anymore, and may become a distinct reality, if we are not careful. The reproduction of humans and animals using artificial methods IVF, AI and embryo transplantation - Artificial insemination (AI), as defined by Nabor-Neri â€Å"artificial insemination is an impregnation not by means of natural intercourse, but by means of mechanical, artificial aids such as injecting the semen or sperm directly in to the female sex organ by the use of a tuberculin syringe† (Nabor-Nery, 81). This process is used as assisted reproductive techniques to impregnate the female partner where there is a case of fertility problems of the male partner, and also in

The Madness of King George 1994 Movie Review Example | Topics and Well Written Essays - 1000 words

The Madness of King George 1994 - Movie Review Example Consequently, Hytner’s movie sets for an epic encounter with the movie thrilling the viewer from start to the end. The story in the film begins about three decades in the reign of King George. It is during this period that the Great Britain had lost all its possessions in America and the king, played by Nigel Hawthorne, started showing symptoms that are illustrative of increasing dementia. In addition, the king exhibited bouts of forgetfulness and showed violent fits and language that was uncouth and uncharacteristic of the throne and royalty. In effect, the stage for overthrowing the king is set once he starts exhibiting these characteristics with his opponents using it as a weakness and the perfect opportunity to install the Prince of Wales, Rupert Everett, to the throne. It should not be forgotten that most of the people and King George’s opponents blamed the king for the loss of Great Britain’s possessions in America. The movie identifies two people who were steadfast in their support for the king. In this case, the character played by Julian Wadham, King George’s prime minister and Helen Mirren who was the queen show their determination throughout the movie to support and protect the throne from the king’s opponents. In order to protect the throne from its opponents, they bring doctors to rescue the king from his demented condition. However, these doctors used archaic methods of treatment, which proved to be of little value given the king’s condition. In effect, the inconsequential treatment provided by these doctors make the protectors of the throne become desperate and turn to Ian Holm, a character who plays the role of Dr. Willis. This doctor used approaches that bordered unconvention  practice with the approaches  reminiscent of modern day psychiatry. Besides, Dr. Willis was harsh on King George as he

Robert Frost’s “choices” in ‘A Road Not Taken’ Essay Example for Free

Robert Frost’s â€Å"choices† in ‘A Road Not Taken’ Essay Making a right choice is not always simple and easy. Though it is a task that everyone comes across many times every day, sometimes this â€Å"everyday† task becomes very meaningful, and affects a person’s entire life. This is the theme of Robert Frost’s â€Å"The Road Not Taken†. In the poem, Frost uses a variety of literary devices to bring out this theme, such as metaphor, images, diction, tone, repetition, rhyme scheme and structure.   The most striking use of literary device in this poem is Frost’s use of the extended metaphor. The entire poem is a metaphor comparing life and its choices to a journey through the woods, and about having to decide what choice to make. It is an apt analogy, because in life, one does move forward, like on a road. Similarly, sometimes life is easy-going without any major difficulties, but sometimes life has big problems—and this is appropriate in the road comparison because roads, too, are sometimes smooth and easy to ride on, while at others, they have potholes and ruts which make it a rough ride. Also, when the poem begins with â€Å"Two roads diverged†¦Ã¢â‚¬  it gives the impression that this is the first fork in the road the speaker has come to. This points to the fact that in every person’s life a time comes when s/he has to make a major choice. The comparison continues throughout the poem where one of the roads is described as â€Å"grassy and want[ing] wear†, and â€Å"less traveled by† representing an option which people had not often taken up. Similarly, when the speaker says, â€Å"Knowing how way leads on to way†, it is appropriate to a real-life setting, where, after making a choice in a certain direction, it is hard to think of â€Å"com[ing] back†, just as the poem suggests. Frost also makes important use of images, especially visual ones, which add to the poem’s influence on its readers. He describes the diverging roads in the â€Å"yellow† wood, the â€Å"grassy† road which â€Å"wanted wear† and the leaves which â€Å"no step had trodden black†. With such images as these, the reader is able to visualize with clarity what is being described, and this makes the poem more effective. It further places the poem in a true-to-life setting and makes it easier for the reader to understand and identify with the speaker. Another literary device which Frost uses in this poem to give it a real-life touch, and emphasize the importance of choices in our life, is his use of diction. The common everyday words that he uses, give the poem a realistic quality, and while this relates it to peoples’ everyday experience, also gives it a serious feel. For example, his choice of words such as â€Å"sorry†, â€Å"perhaps† and â€Å"really about the same† are important in conveying the simple, yet serious matter he is talking about, because he is speaking in a simple, yet serious way. Along with the diction, tone also plays an important role in the poem. A conversational tone is adopted throughout, and this lends great credibility to the words that are spoken. The conversational tone is a positive one, because though the speaker is talking about the past, he is not nostalgic. The tone serves to reinforce the theme, of making choices and their effects on later life, in a very positive way. The speaker is happy, and realizes that his decision earlier in life is what has influenced his later life. He conveys his satisfaction through his tone, especially in the second stanza and when he says â€Å"I shall be telling this with a sigh† (a sigh, most probably, of contentment). Such a tone is often achieved by repetition—not of a kind in which entire lines are repeated, but in which certain words recur. For example, the word ‘traveler’ occurs in line 3, right after ‘travel’ in line 2. Other examples include ‘way leads on to way’, ‘ages and ages’, and the recurring ‘I’ in the last stanza. Such repetition gives validity to speech, because it seems normal, with a word being spoken again just to emphasize, or starting a sentence, then breaking off, then beginning again. This happens in everyday speech, and thus this technique helps in developing the conversational tone. The repetition is, however, not only found in the recurrence of words. It is also felt in the steady a, b, a, a, b rhyme scheme, which, though different in each stanza, retains its similar quality throughout. Such deliberate rhyming does not, as it would seem, give artificiality. To the contrary, it serves to re-enhance the smooth, steady pace of the poem and helps bring out the theme even more—the theme of understanding and accepting that our choices greatly affect us. Frost’s ‘choice’ of a definite structure, as felt through the rhyme scheme is also an important literary device he makes use of. The poem is divided into four distinct stanzas, but there is also another sort of division. The first three stanzas are fused together as one part, with the second and third stanzas joined to the preceding one with the words â€Å"Then† and â€Å"And† respectively. Stanza 4, however, constitutes the second part of the poem itself. The last stanza is very obviously set apart from the rest of the poem, and this is to emphasize its importance. It is in this stanza that Frost tells about his choice and how â€Å"it has made all the difference†, and thus gives us his (implicit) statement about the choices one makes and the effects they have on a person’s life. The realization that his choice has influenced his life to such an extent, is also apparent in the title Frost has chosen for his poem. â€Å"The Road Not Taken†, as the name itself suggests, is about the option which he did not take up, when making a decision. This is evident in the poem too, when he contemplates upon the road that he did not take, â€Å"look[ing] down† it as â€Å"far as [he] could†, and then suddenly (he abruptly uses the word â€Å"Then†) takes the other. On the whole, the poem conveys the theme of choices bearing a strong effect on a person’s later life, very effectively. Though each line or each stanza might not lead to an immediate understanding of this theme, all the devices Robert Frost uses in his poem contribute to the readers’ appreciation of it. Appreciation is, after all, the first step to understanding, and this appreciation was, after all, brought on by Frost’s â€Å"choices†.

How to Speech :: essays research papers

How to Assemble an Easter Basket Video Title page: How to Assemble an Easter Basket 1.  Ã‚  Ã‚  Ã‚  Ã‚  Front, WS: Instructor gives an introduction. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Front, CU: Basket in shot by itself. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Front, MS: Instructor holds up basket and speaks. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Side, MS: Instructor speaks about first step. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Side, CU: Instructor’s hands put pink Easter grass into Easter basket. 6.  Ã‚  Ã‚  Ã‚  Ã‚  Front, CU: Easter basket is shown with pink Easter grass inside it. 7.  Ã‚  Ã‚  Ã‚  Ã‚  Front, MS: Instructor speaks about the main ingredients of the Easter basket, candy and Easter eggs that sit on table. 8.  Ã‚  Ã‚  Ã‚  Ã‚  Front, CU: Instructor points to the candy and Easter eggs, with one open and shows how to stuff the egg with candy. 9.  Ã‚  Ã‚  Ã‚  Ã‚  Front, CU: Instructor places candy and eggs into basket. 10.  Ã‚  Ã‚  Ã‚  Ã‚  Front, CU: Easter basket is shown with candy and eggs inside it. 11.  Ã‚  Ã‚  Ã‚  Ã‚  Diagonal, MS: Instructor holds up the last item to go into the Easter basket, the little bunny. 12.  Ã‚  Ã‚  Ã‚  Ã‚  Diagonal, CU: Instructor places little bunny inside basket. 13.  Ã‚  Ã‚  Ã‚  Ã‚  Top, CU: Shot of pink grass. 14.  Ã‚  Ã‚  Ã‚  Ã‚  Top, CU: Shot of candy and Easter eggs. 15.  Ã‚  Ã‚  Ã‚  Ã‚  Top, CU: Shot of little bunny. 16.  Ã‚  Ã‚  Ã‚  Ã‚  Front, WS: Instructor closes while holding the Easter basket towards the camera. Fade to Black Audio Theme music up full and out. 1.  Ã‚  Ã‚  Ã‚  Ã‚  Hi, my name is --------, and today I’m going to show you how to assemble a basic Easter basket. 2.  Ã‚  Ã‚  Ã‚  Ã‚  First, you must pick just the right basket. 3.  Ã‚  Ã‚  Ã‚  Ã‚  This one looks good to me. 4.  Ã‚  Ã‚  Ã‚  Ã‚  The first step in assembling the Easter basket is pink Easter grass. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Place the pink grass into the basket, and make sure to fluff it. 6.  Ã‚  Ã‚  Ã‚  Ã‚  Here’s what your basket should look like after the pink grass. 7.  Ã‚  Ã‚  Ã‚  Ã‚  Next, the Easter basket needs candy and Easter eggs. 8.  Ã‚  Ã‚  Ã‚  Ã‚  You can find plastic Easter eggs at your local Wal-Mart, and you want to open the egg, place the candy inside, and close it back together. These two eggs already have candy. 9.  Ã‚  Ã‚  Ã‚  Ã‚  Put the candy and Easter eggs into the basket. 10.  Ã‚  Ã‚  Ã‚  Ã‚  Make sure and spread out the candy and eggs so it looks even and nice.

Project Management Essay

1. Discuss why many information technology professionals may overlook project cost management and how this might affect completing projects within budget. Information technology professionals do not understand basic accounting and finance principles to be able to do a net present value analysis return on investment and payback analysis. It should also be considered that new technologies or software development expenses are very inaccurate as it is hard to put a figure on something has not been developed. The problems they face may be they estimate too quickly, do not have the estimating experience, may be biased towards underestimating and management may require more accuracy. The book states that IT professionals understand the value of a balanced portfolio aligned with business objectives but lack a well-defined and consistent process for managing the origination, evaluation and execution of IT investments. As far as contemplating projects with budgets it would not be an accurate estimate of cost unless all the stakeholders are involved to make these determinations. 4. Explain what happens during the process to determine the project budget. A project budget involves allocating cost estimates to individual work over the time of the project and is based on the WBS. The budget is determined using the cost estimates, basis of estimates, scope baseline, schedule, resource calendar, contracts and organizational process assets. The main goal is cost budgeting which creates a cost baseline for measuring performance and funding requirement and taking into consideration document updates. It is also important to understand how the company operates so the budget is created appropriately. 6. What is project portfolio management? Can project managers use it with earned value management? Project portfolio management allows organizations to collect and control an entire suite of projects or investments as on set of interrelated activities. Project managers can use it with earned value management as it is a performance measurement technique that let them know how well the project is meeting scope, time and cost goals by entering actual information and then comparing it to a baseline. 7. Describe several types of software that project managers can use to support project cost management. Spreadsheets are a common tool used for cost estimating, budgeting and control. Microsoft Project is a project management software that allows for the following to be created such as: cash flow, budgets, over budget tasks, over budget resources and earned value reports. Some project managers simply use the company’s accounting software and spreadsheets to receive more flexibility. They have also learnt to connect their accounting software to the project management software for more accurate information.

Ethics, Fraud, and Internal Audit at Ut Southwestern

There are many taxpayer supported medical schools in this country, most receiving their fees for services through Medicare and Medicaid. The Department of Health and Human Services requires that medical students who have graduated to the resident status have a teaching physician physically present when performing key portions of patient service to be able to bill those services to Medicare. In fact, the patient chart must be legibly signed by the attending physician that they were present and supervising the specific service in order to bill Medicare (â€Å"Guidenlines for teaching,† 2011).According to an article in the Dallas News, a former employee by the name of Jack Mooney was hired in 1991 by the University of Texas Southwestern Medical Center as a reimbursement manager to make sure that all medical billings submitted to Medicare and Medicaid were properly documented and billed (Dunklin & Moffeit, 2010). For example, that the teaching physicians were physically present wh en residents were performing services to meeting the required mandates for Medicare billing. He discovered that was not the case and took the information to his supervisors.Stricter policies were put into place for the departments to follow to make sure that all employees were following the necessary guidelines. In 1997, when Mr. Mooney was the director of UT Southwestern’s billing compliance office, he was still seeing and documenting the same problems. Mooney left the college in 1998 shortly after filing a federal whistle-blower lawsuit. The earliest documentation that can be found of UT Southwestern’s Internal Audit departments involvement comes in a 2003 when they approve of some of the college’s compliance policies, but noted that they do not have a policy in place to review reimbursement claim documents.Dallas News notes that six faculty meetings were held during 2007 and 2008 in which billing concerns were discussed. The Internal Audit Annual Reports for those years do not report any ongoing audits, but do report that they provide the billing compliance committee â€Å"independent consultation and guidance to help billing compliance activities address institution risks† (Rubel, 2008). In 2010 we finally see an internal audit performed of UT Southwestern’s billing compliance programs. The report stated that â€Å"the audit identified a significant finding in the Hospital Billing Compliance program†.As of 2010, the program had not yet implemented the 2005 Department of Health and Human Services, Office of the Inspector General (OIG) Supplemental Compliance Program Guidance for Hospitals. Although this guidance is voluntary, it is highly recommended by the OIG to help hospitals in â€Å"preventing the submission of erroneous claims and in combating fraud and abuse in the Federal health care programs (â€Å"OIG supplemental compliance†). The guidance specifically states that â€Å"hospitals should have in p lace procedures regarding resident rotation and monitoring†.The audit report recommends that the compliance program implement the OIG guidance, consolidation of the billing compliance groups (there are currently four), development of a single risk assessment plan with a corresponding audit plan, a monitoring system for both the risk assessment audit plan and the billing compliance audit report. Also of note in the audit report are repeated failures by the same department to meet billing practices. It is noted that these â€Å"recurring systematic failures increase the risk of exposure to potential civil damages and penalties, criminal sanctions, and administrative remedies, such as program exclusion†.The audit recommends that the failures be addressed at the department level and to develop a formal training plan to improve billing compliance. According to the report, all significant findings are tracked by the University of Texas System Audit Office to make sure that al l agreed upon recommendations have been implemented. These reports are unavailable for review and there has been no further comment on the billing compliance audit in the 2011 Internal Audit Annual Report. This issue was first brought to light 20 years ago by someone that was hired to review billing compliance.We know that 7 years ago the internal audit department was aware of the issue, but as far as we can tell, no significant audit of the hospitals billing department, in relation to Medicare billing requirements, was completed until 2010. Was the hospital fraudulently obtaining money from the government? Not in so far as anyone has determined. Was the audit department aware of the issue? Yes, as far as we can tell. Did the internal auditors follow the IIA’s mandatory guidance? Yes in the completion of the audit in 2010 but it is my personal opinion, given the facts provided, that the audit should have been ompleted years earlier. ?References Department of Health and Human Services, Centers for Medicare & Medicaid Services. (2011). Guidenlines for teaching physicians, interns, and residents. Retrieved from website: http://www. cms. gov/Outreach-and-Education/Medicare-Learning-Network-MLN/MLNProducts/downloads/gdelinesteachgresfctsht. pdf Department of Health and Human Services, Office of Inspector General. (n. d. ). OIG supplemental compliance program guidance for hospitals (Vol. 70, No. 19). Retrieved from website: http://oig. hhs. gov/fraud/docs/complianceguidance/012705HospSupplementalGuidance. df Dunklin, R. , & Moffeit, M. (2010, May 30). Feds probe alleged fraud at ut southwestern, parkland. Dallas News. Retrieved from http://www. dallasnews. com/news/community-news/dallas/headlines/20100530-feds-probe-alleged-fraud-at-ut-southwestern-parkland-. ece Rubel, R. (2008, November 03). Internal audit annual report fiscal year 2008. Retrieved from http://www. utsouthwestern. edu/media/footer_required_documents/audit-2008. pdf Rubel, R. (2010, February 24). Billing compliance audit report. Retrieved from http://res. dallasnews. com/localnews/responsivedocs_audit_2010. pdf

Quotes on Dance and Life from Isadore Duncan

Quotes on Dance and Life from Isadore Duncan Isadora Duncan was an American dancer who rejected classical ballet forms for more natural movements of interpretive dance, which later evolved into modern dance. Isadora Duncan first found fame in Europe which received her more readily. Isadora Duncans personal life was also unconventional and scandalous, including a dramatic death. Selected Isadora Duncan Quotations Adieu, mes amis. Je vais la gloire. reported as her last words.My motto - sans limites.Dance is the movement of the universe concentrated in an individual.I have discovered the dance. I have discovered the art which has been lost for two thousand years.If I could tell you what it meant, there would be no point in dancing it.The dancers body is simply the luminous manifestation of the soul.What I am interested in doing is finding and expressing a new form of life.People do not live nowadays. They get about ten percent out of life.The whole world is absolutely brought up on lies. We are fed nothing but lies. It begins with lies and half our lives we live with lies.I do not teach children, I give them joy.The finest inheritance you can give to a child is to allow it to make its own way, completely on its own feet.So long as little children are allowed to suffer, there is no true love in this world.The real American type can never be a ballet dancer. The legs are too long, the body too supple and the spirit too free for this school of affected grace and toe walking. It seems to me monstrous that anyone should believe that the jazz rhythm expresses America. Jazz rhythm expresses the primitive savage.I had learned to have a perfect nausea for the theatre: the continual repetition of the same words and the same gestures, night after night, and the caprices, the way of looking at life, and the entire rigmarole disgusted me.Virtuous people are simply those who have not been tempted sufficiently, because they live in a vegetative state, or because their purposes are so concentrated in one direction that they have not had the leisure to glance around them.We may not all break the Ten Commandments, but we are certainly all capable of it. Within us lurks the breaker of all laws, ready to spring out at the first real opportunity.Any intelligent woman who reads the marriage contract, and then goes into it, deserves all the consequences.So that ends my first experience with matrimony, which I always thought a highly overrated performance.It has taken me yea rs of struggle, hard work and research to learn to make one simple gesture, and I know enough about the art of writing to realize that it would take as many years of concentrated effort to write one simple, beautiful sentence. Good-bye, America, I shall never see you again! to reporters on leaving for Europe for the last timeArt is not necessary at all. All that is necessary to make this world a better place to live in is to love to love as Christ loved, as Buddha loved.You were once wild here. Dont let them tame you.

Making Sodium Silicate or Water Glass

Making Sodium Silicate or Water Glass You can prepare sodium silicate or water glass from gel beads (silica) and drain cleaner (sodium hydroxide). Sodium silicate can be used to make chemical gardens, like those that result from Magic Rocks, which you can make yourself. Sodium Silicate Materials All you need to make a sodium silicate solution are water, silica, and sodium hydroxide. Silica comes in those little packets labeled Do not eat that you find with electronics, shoes, and other products. Sodium hydroxide is readily available in its pure form or can be found as drain cleaner. 6 g silica gel beads (crushed)4-8 g sodium hydroxide (4 g for water glass, used in the Magic Rock project, or 8 g for the stoichiometric ratio for sodium silicate)10 mL water Prepare Sodium Silicate Wear proper safety gear, which includes gloves.Heat 4 to 8 grams of sodium hydroxide in 10 milliliters of water.Once the sodium hydroxide is dissolved, slowly add 6 grams of crushed silica gel beads. Heat the solution between additions. If the crushed beads wont dissolve, add a little more water to the solution.You now have sodium silicate or water glass. NurdRage has a YouTube video of this procedure if youre interested in seeing how its done.

Add SWOT , introduction , conclusion and executive summery Essay

Add SWOT , introduction , conclusion and executive summery - Essay Example With the current levels of globalization, the level of competition in the service industry has seen a tremendous increase. This has resulted from the ability of multinational industry to venture in different markets in the world. In addition, liberalization of the markers has also enabled these companies to diversify their operation. Also, flow of information and removal of tariffs by different countries can also be associated with increased levels of competition. This trend has necessitated the formation of a strong marketing department in every service industry which will be able to research on the changing consumption behaviors of customers and come up with better services in order to create customer loyalty. Service industries or the providers need to increase the competitive differentiation, productivity and the service quality. It is necessary to maintain a link between the desired service and the profit. Organization delivering services needs to make a profit for the growth of the organization in the future and to maintain a stable market share (Kumar, 2010). In the service industry, the perception of quality is much more important and dependent on the expectation of the customer rather than in the marketing strategies of goods. Lower expectation can however, make for the greatest satisfaction, and with it word of mouth is an important and vital in the journey towards the purchase of service. It is important to determine the target market and set an objective which would help the firm to determine the area which is of interest to the marketer (Greechie, 2008). The marketing objectives for a brand in the hospitality industry often includes customer satisfaction and gaining the trust of the customer which would increase the customer loyalty towards the brand and make the customers come back to the same brand again and again. The service sector chosen is the hotel industry, hospitality

Globalization Essay Example | Topics and Well Written Essays - 750 words

Globalization - Essay Example Collectively, they explained the dynamics of the global business landscape and the variables that drive the numerous processes at work within it. Concepts such as culture, technology, knowledge and the legal and political diversities found in various national economies all combined to demand new and complex requirements for multinational companies. These has called for their transformation as truly global organizations through changes in their organizational structure and the adoption of new business strategies in order to address the unique challenges and issues posed by the global environment. Before this module began, I have an inkling on what globalization is and its impact on both organizations, national economies and consumers. But my knowledge was limited to the superficial, abstract and general concepts. For instance, I know that globalization threatens local companies and could endanger their very survival because of the superior strength of the resources available to multinational companies that are invading the local market. But this module enlightened me further on the fact that it is not always easy for multinational companies to do this. ... † (p8-9) Secondly, there is the form of globalization that relates to the way organizations structure, control and manage their value-chains in terms of global operations. This is done â€Å"according to the availability of resources, cost levels, skills, quality and a host of other variables. (p. 9) These two forms of globalization supposedly were responsible for the emergence and the perpetuation of multinational companies who have already surpassed small national-economies in revenue generation. The third form, is characterized by how globalization adversely impacts several areas such as the democratic system, the environment, national cultures and identities, among others. (p. 12) The sheer complexity of the globalization economic model, hence, calls for a multidimensional approach by which stakeholders navigate its processes. Stonehouse, Campbell and Hamill emphasized, for example, that it should already be obvious how multinational/transnational companies must never adop t a global strategy that is primarily characterized by global standardization because it will fail. (p. 8) Companies have to make some fine-tuning in their strategies every time they enter a market. The reason is that each country has its own national circumstance. This can also be demonstrated in the numerous organizational configurations developed in order to pursue different objectives and address specific areas in the global business environment (see figure 1). Motives, Strategies and Organizational Configurations (Source: Bartlett and Beamish) As I saw from the diversity in organizational structure, I understood the sense in rejecting a global standards in strategy. For example, the Centralized Hub organizational model may work in some economies or markets with fierce competition but may not

Planning, preparing and creating a Business Research Paper

Planning, preparing and creating a Business - Research Paper Example â€Å"An effective work environment is vital to the success of small businesses and large corporations alike†. Business environments have been changed a lot in the recent past because of Globalization, Privatization and Liberalization. It is easy for an entrepreneur to set up business in overseas countries easily at present because of the changing business environment. In other words, before starting a business, an entrepreneur should evaluate the possibility of competition not only from the domestic firms, but also from international firms as well. The business idea should be selected after the careful evaluation of all internal and external parameters of business. The fluctuations in world economy in the recent past have affected almost all types of businesses badly. The waves of recession not only created problems to poor countries or developing countries, but it has created big problems to even developed economies like America Britain etc. Before starting a business in the changing business environment, an entrepreneur should take extreme precautions. This paper analyses various dimensions of starting a business like planning, preparing etc. Lots of people have very good business ideas, but they often fail to implement their business ideas successfully because of the poor planning and implementation. Many people stay away from because of the financial constraints even though they have better business idea. As stated in the earlier, money is the last thing required to start a business. It is not necessary that a person with enough financial capabilities may become good entrepreneurs; at the same time there are many successful stories of entrepreneurs who started their business without enough financial resources. Innovative business ideas and proper implementation of the business ideas at the right place at the right time with the help of the right people are the major success factors of a business. The entrepreneur should be accurate and realistic while presenting of his business to the public (Start Up Planning). Conceptualization of business is an important aspect as far as an entrepreneur is concerned. The meaning of business, product/services, customers etc should be well defined before the start of the business. The entrepreneurs should find answers to the following questions before starting a business; what business are we in? What do we want to do? What are we committed to? What results do we want to achieve? The answers to these questions help shaping the mission and the vision of a business before starting it. Shaping a mission and a vision helps the small business owner to remain focused and this will bring results in his work. The mission and vision should be fully understandable and viable to the customers since it is the customer who ultimately decides the success and failures of a business. For example, in order to start a baby cloth store, the vision and mission should be focussed entirely on the wellbeing of the babies. The vision should offer complete comfort and a germ free, healthy dressing experience to the babies. It should ensure protection of the babies from the changing climate conditions. Moreover the vision should ensure cheap price along with better quality of the products, as these are the two main factors mostly the customers are looking for. â€Å"If you’re thinking about starting a small business, you should start by weighing the pros and cons, so that you can make a wise decision†

Delivering Banking Facilities for the Disabled

Delivering Banking Facilities for the Disabled Healthy Banking:  The way towards increased financial inclusion Contents Abstract Introduction Recommendations A. Sight Impaired B. Hearing loss C. Physical disabilities Conclusion References Abstract The Bank of Mauritius’ initiative ‘Banking Your Future’ to promote a fair and inclusive banking sector has been launched in June 2014 to investigate the 100 possible ways in which the banking sector could be improved. Based on the above project, this report aims at analyzing the nature, dynamics and degree of financial exclusion of people bearing a disability and examines the significance of access to banking facilities within this group of people that is more often than not marginalized. Thus, this study further explores Pillars 1, 5 and 6 of the eight pillars set out in the Task force produced by the Bank of Mauritius in June 2014. These include, accessibility of banking to all, fair treatment of customers and customer protection respectively. In simpler terms, this report explores how the delivery and operation of banking facilities could be developed and/or improved to attend to the constant needs of people with a physical or learning disability with the view to promote their financial inclusion in the banking sector. Introduction Banking is a fundamental part of the fabric of routine life for most people, nevertheless certain people in Mauritius are deprived the access to a bank account and to fair banking services due to the difference they present. Indeed, 4.8%[1] of the Mauritian population has been recorded as having a disability in 2011. With an ageing population, the statistics look set to grow further. This group of people therefore embodies a substantial segment of any bank’s consumer base and it is in the interest of these institutions to satisfy the needs of their clients. People with a disability require access to banks and their services in order to become autonomous by managing their finances as well as to keep track of their regular benefit remittances. For many of them, finance issues are a substantial source of worry and stress at the time when they should be concentrating on their health rather than their financial stability. Sadly though, some providers are not very effective when dealing with people having health difficulties. To this issue, this research aims at promoting the financial inclusion of the disabled population by identifying how banking institutions could improve their services to alleviate the problems faced by this minority population that is too often left behind. Supporting disabled people is not just about doing the right thing for consumers facing hardships but can be beneficial for banking businesses as well. Not only will such an initiative reduce debt, improve staff contentment and breed customer loyalty but will also guarantee regulatory compliance. It is to be highlighted that banks are in a good posture to help make a change since they have the tools to provide support to these people. Therefore, throughout this report some measures that could be implemented by banks to help and support disabled people pertaining to their personal finances will be discussed with a view to stimulate accessibility of banking to all, fair treatment of customers and customer protection. Recommendations The recommendations throughout this report will be subdivided into distinct sections relating to a specific health impairment namely sight, hearing and physical limitations. A. Sight Impaired The Population Census conducted in 2011 showed that approximately 14000 people had a sight problem even when wearing glasses. This situation undeniably has a severe impact on their everyday lives and with years going by like in the blink of an eye this number is certainly on the rise. Indeed banks are not oblivious to such an issue for they have invested in talking ATMs, whereby what appears on the screen is read aloud by the machine to facilitate the daily transactions of people suffering from sight impairment. However, not all banks in Mauritius have taken such an initiative thereby penalizing their clients. Thus, these speech enabled ATMs ought to become more pervasive throughout the island while providers not extending such a service to their clients need to consider this enhancement that could make easier the lives of people having sight problems. JAWS[2] and earphones could be introduced in Mauritius so that blind and low-vision users can conduct ATM transactions in such a way that they have a feeling of privacy and security during the process. It is to be noted that navigating around an ATM pad is facilitated by the fact that the number 5 has an elevated dot so that the central number on the number pad can be located by touching it. This is the case with most if not all ATMs found in Mauritius. Moreover, some ATMs also have other tactile support for instance an elevated circle that indicates ‘OK’ thereby confirming the transaction while an elevated cross denotes abortion of the transaction. However, certain ATMs lack these latter facilities as the ‘OK’ and ‘Cancel’ buttons both have a slit rectangle on the pad making the difference between both imperceptible. Moreover, it should be highlighted that people having sight problems, especially those affected with blindness, may not even be able to get to a branch on their own. To such an issue, banks could send booklets, bank statements and pamphlets, whenever these are required by the client, in larger text prints for those whose eyesight is damaged, Braille for those who can read Braille as it should be noted that not everyone can read Braille, particularly if sight problems have developed in a late stage of life- , or simply as an audio CD so that those concerned do not have to provide additional effort on their own. Visually disabled users also encounter barriers such as access to internet banking transactions. It will certainly sound pretentious and expensive to include to these recommendations facilities like computer voice recognition softwares to facilitate the use of online banking services by people having sight impairment. Such an initiative may lead to a tradeoff between easing the use of online banking and the bank’s security system. However, what is more accessible to banks is changing the formatting of their websites by altering the display in such a way that the websites are more easily read. This could be in the form of text size where propositions at the top of the page could include normal, large and extra-large which could spearhead into a change in the text size throughout the website. Visually impaired people require patient human contact and continuous customer care. Implementing the above recommendations will not only promote the financial inclusion of people suffering from sight impairment but will also provide a competitive edge to the banks providing such facilities. B. Hearing loss According to the population census of 2011, there are more than 4000Mauritians with some form of hearing problem. Banks are considered as service providers, according to The Equal Opportunities Act 2008, and are consequently required to take actions to make sure that their services are as accessible and fair as possible to customers suffering from hearing loss so that the latters are not given a less favourable treatment as compared to non-disabled customers. Deaf customers report that banks tend to discriminate them against other customers, consequently making them feel aggrieved and embarrassed by banks’ indifference to their hearing limitations. The plight of deaf bank customers include banks’ over-reliance on telephone use for security issues, unfair treatment, the absence of hearing aid systems and poorly trained, dismissive and discourteous staff. Also, deaf customers protest that their communications frequently go unanswered and that they are requested to call in to discuss their issues. Recommending a relative or friend to address the bank on their behalf is not always the best solution due to confidentiality matters and this will not promote the financial inclusion of deaf customers but will make them over-dependent on third parties. It is to be highlighted that measures taken by banks in Mauritius to satisfy the needs of people with hearing loss are apparently inexistent. To this issue, in order to increase the financial inclusion and promote the fair treatment and welfare of people with hearing loss, the following measures could be considered with the hope that these recommendations do not fall on deaf ears. The text relay service can be a crucial aid for people with hearing problems. It is a service whereby the customer can call any of the bank agents’ numbers using text relay and when the call is answered, an operator will join in and communicate the request of the customer- received in written-form to the bank in oral form. As wisely said by Israelmore Ayivor (Shaping the dream), â€Å"Don’t despise little things that contain tiny miracles. Enjoy little actions!† Similarly banks need not take noticeable actions to help their customers suffering from hear loss. Indeed, an efficient Note Writer at the counter could facilitate the communication with an individual that cannot communicate orally. This particular teller could jot down the transaction’s purpose, fees and issues on paper so that the customer understands what the transaction consists of and what is required from him. Similarly, when dealing with people having hearing impairments simple actions that may seem futile could facilitate the transaction between both parties. Indeed, the bank staff should make sure they are in a well-lighted zone where the deaf customer can see their faces during communication. Looking directly and speaking directly to the disable person instead of his interpreter will make him feel valued during the transaction. Staff at the counter ought also to avoid putting their hands or any document in front of their face or mouth when speaking. Moreover, counter staffs could be initiated to sign language. If at least two counter staff trained for sign language are present at counters, this will undoubtedly be an advantage for the client but this will also be a serious competitive gain to the bank itself. However, notice often need to be given if the service is needed. In the same optic, since disabled people prefer transacting from home, an online service could be implemented whereby with a computer and a webcam, the disabled customer is able to speak to a bank staff that is trained for sign language and can thereby communicate a request or make a bank transaction. Pertaining to advertising campaigns made by banks, visual advertisements ought to be subtitled so that deaf people don’t feel excluded and can thus understand the advertisement with the same ease a non-disabled customer does. Hearing loss is an emergent problem so it is vital that banks take actions to ensure people having hearing disabilities can access their services without hindrance for if only a few thousand of the population suffering from hear loss took legal action against the pitiable treatment they receive, these financial institutions could end up paying substantial compensation to customers with hearing impairments. C. Physical disabilities There exist several types and degrees of physical disabilities. It is widely thought that people with physical disabilities require a wheelchair. However, this is not always the case since people suffering from arthritis, heart or lung conditions and those having undergone amputations also have difficulty with moving, sitting or standing. Indeed according to the population census conducted in 2011, a rough 42% of the disabled population are physically impaired and require assistance in their routine life. Banks in Mauritius do cater for the needs of people with such difficulties. For instance, the large Mauritian banks design their branches in such a way that their services are more accessible to their customers having physical disabilities. Indeed, ramps have been included in their architectures to facilitate access to wheelchairs and some banks make it a must to provide level access to their clients while meeting spaces are large enough to accommodate wheelchairs. Sadly though this architecture is not found in smaller banks. Therefore, ramps should be available on bank premises where steps are the only means of access. However, there are still gaps that ought to be filled in order to promote the financial inclusion of having physical problems. In a first instance, queuing aisles should be designed wide enough for wheelchairs for some of the aisles present in our banks are rather narrow. Moreover, banks should consider investing in providing comfort to people in physical discomfort. Wheelchair lifts could be installed where client service is not done on the ground floor while specific washrooms should be accessible to the public for some people may be physically unwell when attending a bank branch. It should be noted that certain people do not suffer from apparent physical disabilities but are naturally short in height without mentioning those born with dwarfism. For them and for the disabled population using wheelchairs, banks should consider low level teller counters in their branches as well as at least a low-level ATM machine that could be easily accessed by such people with measures that assure privacy and security during the transaction process. Given that all these recommendations are taken into consideration in a near future, people with physical difficulties will certainly feel more included financially and will find banking services more accessible and fairer bearing in mind that customer protection ought to be one of the prime objectives of a bank. Conclusion Barriers are hindrances that prevent people with disabilities from doing many of the routine activities, like daily banking transactions, that most of us tend to take for granted. A disability can occur to anyone at any time. In fact, as the Mauritian population greys, many of us could eventually face some kind of physical or mental limitation. This foresight report therefore, looks out to banking in the future years and defines the revolution that could ultimately lead to healthier banking practices. To this issue banks are called to recognise the needs of disabled clients and use judicious endeavours to improve their access to banking services. This report thus sets out potential actions that banks could and should explore and adopt for a brighter future. These changes will certainly present increased facilities for the disable population while presenting opportunities for the Mauritian banks to develop competitive assets, but they will also present considerable challenges to these institutions. It will be essential for the Mauritian banks to make a collective step to forge new policy frameworks and develop actions so that people having some kind of disability can feel financially autonomous thereby rebalancing fairness among clients in banking activities. Not only will such measures promote Pillars 1, 5 and 6 of the eight pillars set out in the Task force including, accessibility of banking to all, fair treatment of customers and customer protection respectively but these will fundamentally help meeting essential human needs. As from tomorrow and ever after, open your eyes to the world surrounding you, hear the cry of those who need you and walk together towards something new, something true: Healthier Banking- the way towards increased financial inclusion. References Global Rainbow Foundation. (2011) Handbook of Rights for Person with Disability in Mauritius Government of Mauritius. (2008) National Policy Paper Action Plan on Disability: â€Å"Valuing People with Disabilities† Jones. P., A., (2009) Still banking on a fresh start Livingstone. J. (2007) Banking matters to me: The experiences of people with a learning disability seeking to use banking products and services. Friends Provident Foundation. ISBN 978-1-906249-01-4 Livingstone. J., Dean. L. (2008) Banking on good decisions: How can the Mental Capacity Act help you with your bank, building society or post office account? Mental Health Foundation. ISBN 978-1-906162-17-7 MINISTRY OF FINANCE AND ECONOMIC DEVELOPMENT (2012) Statistics Mauritius: 2011 Housing and Population Census. Volume IV: Disability REPUBLIC OF MAURITIUS (2011) Population Census: Main Results RNIB. (2012) Safe Statistics and key messages about sight loss Samuel. C., (2009–2010) Making Bank Notes Accessible for Canadians Living with Blindness or Low Vision. THE BANK OF MAURITIUS (2014) Banking Your Future: Towards a fair inclusive banking sector THE CO-OPERATIVE BANK (2013) Talking ATMs for the blind and partially sighted: Because banking with us should be as easy as possible for all Westpac Banking Corporation. (2008) Day-to-Day Bank Accounts: Easy banking for customers with disability. WORLD HEALTH ORGANISATION. (2014) Country Cooperation Strategy at a glance: Mauritius. [1] Republic of Mauritius 2011 Population Census whereby 3.6% are aged between 15-59 years and 17.5% forms part of an elder population [2] Job Access With Speech (JAWS) screen reader

Lollos dream :: essays research papers

One day Lollo was having intercourse with a donkey, suddenly he realized that he was doing a donkey. the ass and the lapdog jumped on the masters lap, and the ass killed himself because he was jealous that the lapdog was sitting on its masters lap. this was very upsetting to the master, so he killed himself because of his sudden loss of his manipulative donkey, which caused a sudden fluctuation of money. Many people cried over their deaths. The lapdog was left alone because so many people killed themselves. Since he was so deprest and lonely, he began a sudden art of masturbation, which he continued to do by himself until he realised that he could engage in sexual intercourse with dead asses and people. This caused in a battle of harmony and peace in this sick, inhumane, and corrupt world. I hope we should never live through this experience again! If you don't have much money but you do wand to train you're pet stop buying codestones and buy dubloons. Those are at least 4 times as c heap it take 2 or 4 hours longer but its much cheaper. Play games every day, I make 5000+ every day just buy playing destruct o match, kiko match, poke match and Swich-a-Roo. Just find easy games that give a lot of np. I also look for bargains on the shop wizard and sell things for a little more then I buy them for. When things are cheap buy a couple of them and put them in your safety deposit box. At one point or another they'll probably go up. If not at least you'll have some thing to fall back on. My last tip is to get free stuff. Get an omelette from Tyrania, and your free Tombola and Fruit Wheel Spins.

Red Bull Marketing Essay

From 1987, Red Bull was launched in Austria with the tag line â€Å"Red Bull verleiht Fluuugel† (Red Bull Gives You Wiiings). It wasn’t until 1992 that Red Bull began to roll out in other European countries. â€Å"Part of the growth strategy was to enter new markets slowly and methodically in order to maximise buzz and build anticipation† Keller, K. L (2008 *A) By 1997, Red Bull was available in 25 markets globally, including Western and Eastern Europe, New Zealand and South Africa. Over the decade since its inception Red Bulls sales by 200%, from 1. million units to over 200 million units, and by 2004 the company had worldwide annual sales of nearly 2 billion cans in 120 countries. The Marketing Strategy used by Red Bull was not to pound the market with their presence but to be seen as an exclusivity, and to be perceived as the drink for all occasions when needed. In this way, marketers left empty cans in nightclubs, placed samples and dispensers in universities and allowed the value of Red Bull to spread via word of mouth. Red Bull marketed the following properties: * Improves Physical Endurance Stimulates Metabolism and Eliminates Waste Substances * Improves Overall Feeling of Well-being * Improves Reaction Speed and Concentration * Increases Mental Alertness These characteristics of the Red Bull product opened itself up to a whole range of potential consumers and marketing situations. Because of its properties, Red Bull used the slogan â€Å"Revitalizes Mind and Body†, and positioned the drink using a premium pricing strategy, marking the price up by at least 10% on the most expensive competitors product. Norbert Krailhamer explains: We are much more expensive that [cola]. This is OK because ours is an efficiency product, so we can charge this price premium, which is the secret of its success†¦ Due to the respect for a price premium brand†¦ we can charge what is fair for the benefit† Keller, K. L (2008 *A) A large portion of Red Bull’s success has to do with the use of the distinctive Red Bulls and Rising Sun logo and slender 250mL can as seen on their sponsorship sign writing and general advertising. It is debatable whether or not Red Bull would be as popular and successful without this insignia. Evidence of this can be traced to the introduction of Red Bull in Germany , where the demand was so great that they sold out of canned stock and had to switch to glass bottles to keep up with the demand. As soon as the bottles were introduced the demand dropped. The success of Red Bulls marketing strategy can be highlighted with the bungled entry of Red Bull into the United Kingdom in 1995. The marketers believed that the United Kingdom was too different from the Austrian market, so altered the marketing plan. The changes occurred in three distinct ways: â€Å"Extract: 1) the company marketed Red Bull as a sports drink, not a stimulation drink; 2) it did not pursue a word-of-mouth strategy, choosing instead to sell via the largest beverage channels; and 3) it created new advertising and focused on billboards rather than electronic media. As a result, Red Bull was considered a failure in the United Kingdomafter losing more than $10 million during the first 18 months in that market. † Keller, K. L (2008 *A) 1. Introduction: Red Bull GmbH, the Austrian based energy drink manufacturer is a remarkable brand that has grown to surpass some of the worlds most established brands. After founder Dietrich Mateschitz returned from Asia with the rights to patent Red Bull and alter it to suit the Western market, he had a defined idea in his mind as to what he wanted to achieve with the energy drink. After trialing more than 200 designs and finally cementing the right combination of caffeine, taurine, carbonation and flavoring the â€Å"original† Red Bull flavor was established. What follows is the amazing story of how Red Bull was marketed in Austria and then from 1992 onwards into the rest of Europe, the Americas, Asia-Pacific and the United Kingdom. Some of the key stones in the Red Bull brand marketing triumph has been the simplicity of their marketing approach through application, the positioning of the product and the clever ways in which they have side stepped traditional channels when bringing the product to the market and building the buzz and anticipation of Red Bull rather than just solely relying on the decision making derived from traditional advertising methods. The diversity of the Red Bull brand has allowed itself to move with the market and remain the worlds most popular energy drink. Looking at the brands tangible flexibility can even be posed at the move in the market to sugar free beverages and the quick and succinct way that Red Bull acted in order to uphold its position and remain creditable at the same time. As of the 2009 financial year, Red Bull GmbH had net sales report of 3. 3billion dollars and now has 3900 employees worldwide. Source: BNET – Resources 2. Brand Positioning and Values From the day of inception, Dietrich Mateschitz had a clear plan for how he wanted to establish Red Bull. The current positioning has left Red Bull in a very strong position among the market place and the values that it represents are continually being lived up to through its corporate presence in our daily lives. The position of Red Bull is: â€Å"Revitalizes Mind and Body† this tangible benefit, direct from Red Bull endorses the product to satisfy consumer needs before they have even made a purchase. Red Bull has also positioned themselves as the â€Å"Premium Energy Drink† above all other energy drinks in the market. The key word in this phrase being ‘premium’ as Red Bull has an exclusive appeal and a higher market price than its competitors; factors that have been thought through very thoroughly by the Red Bull marketing team. The â€Å"Premium Pricing Strategy† that Red Bull has incorporated, dictates that Red Bull will be priced at a rate 10% higher than the most expensive competitors price to ensure the class standard of the Red Bull name and set the standard for all of the rest of the competitors. In addition to the Premium Pricing Strategy, Red Bull introduced the Seeding Program, whereby initially Red Bull would only be stocked in the best and most classy establishments, whether this be exclusive clubs, nightclubs, bars, sporting events and related events to build the necessary hype or buzz about Red Bull, and to enable the word of mouth from the social elite to filter down into the working class. Once the market place was saturated with Red Bull buzz, the general market received the product too. In addition to the Word of Mouth strategy, Red Bull would supplement this with event sponsorship, athlete endorsements, sampling, point of purchase marketing and select electronic advertising. This allowed Red Bull to cover the necessary avenues which potential consumers were likely to come into contact with the brand and go on to purchase the drink. The values of the Red Bull brand are derived from the benefits of the drink itself: * Improves Physical Endurance * Stimulates Metabolism and Eliminates Waste Substances. Improves Overall Feeling of Well-being Improves Reaction Speed and Concentration * Increases Mental Alertness The Red Bull brand encourages the consumer to go to their potential and offers an aid in doing so. But offering these benefits in their product, Red Bull values the extension of horizons and energetic approaches to life. This can be summed up through their corporate sponsorship of Extreme Sporting events, individual athletes, the creation of events or the sponsorship of teams. The reasoning behind this is that these events are fast paced, high energy, thrilling and require exactly what Red Bull has to offer. By encouraging these types of events and endorsing the elimination of comfort zones, Red Bull is positioning itself as a goal, a motivation and a stimulant that can be harnessed to achieve any goal. Red Bulls success can be likened to the single-minded approach they have used n order to connect with their target market; 14 – 19yr olds and then the next highest penetration 20 – 29yr olds. Red Bull is an active product in today’s trendy lifestyle habits and is being reflected through their values and displays encouragement of abnormal sporting activities. . The Red Bull Air Races† in Perth Australia; and sponsorship of Mark Webber and Formula One. From a nationality point of view, Red Bull chooses the idols of sport and eye catching events to promote itself as well as support the people in question. This is seen all around the world and has been a strong driver in the popularity of Red Bull in certain areas of the world. Because Red Bull is a stimulant drink, it makes sense to market to the whole variety of consumers in the market place. In its 23 years of operations, the initial people who would have used Red Bull for â€Å"party energy† at nightclubs and parties will now be moving through to the quieter portion of their lives, however this does not mean they will no longer need Red Bull. Working long or irregular hours, studying and going the added distance is still important; therefore Red Bull has applied its benefit across several generations and the cycle continues. 3. Brand Characteristics Red Bull is now a very distinctive product in the market place and can be recognized based on some key points. Two Red Bulls and Rising Sun Logo * Slender Silver 250mL can (with silver and blue pattern) The name Red Bull * Endorsed Events or Persons i. e. Mark Webber As opposed to other energy drinks on the market it is the most represented and advertised product on supermarket shelving in Australia, (per unit) and is represented by an 80:20 spread of cans to bottles in the standard 250mL variety(1). Dominant characteristics of Red Bull include its involvement in Extreme Sports, high-energy events and the encouragement of athletes and the involvement within comfort breaking activities. It is important to note that the Red Bull marketing strategy encourages the promotion of the brand through non-traditional channels and is not seen in the same context as traditional carbonated drinks, or energy drinks. This fact makes adds to the characteristics of the brand. People recognize Red Bull based on its involvement and support in events and occasions. Rather than times, controversies or lengthy advertising campaigns which try to deliver a message over a long period of time. The marketing message for Red Bull has remained consistent throughout the 23-year reign it has had in the marketplace; adding to the resilience of Red Bulls brand characteristics. The Red Bull Australia website promotes Red Bull as: â€Å"Red Bull  ® Energy Drink has always been and always will be more than just a hot secret for the night owl and the non-stop party-animal. It is appreciated by a wide range of people, such as the overworked taxi driver, the stressed manager, the exam-anxious student and the pressured journalist†¦. It is used by surfers in the summer and snowboarders in the winter. For day or night, for job or fun. People who need more energy learn to value Red Bull ® Energy Drink. And the number of people who do is increasing all the time. † Red Bull Australia 2010 The Red Bull Australia website explains, through a marketing set spiel the characteristics of the brand and the direct benefiters. The exert highlights very clearly the intentions of the brand and the way in which it is appreciated. 4. Product Benefits and Consumer Satisfaction Red Bull markets itself on the two phrases â€Å"Gives You Wings† and â€Å"Revitalizes Mind and Body†. This can be demonstrated through its ingredients: Caffeine, Taurine, Sucrose Glucuronolactone, Glucose and B-Group Vitamins. These six ingredients all combine to give Red Bull the kick that consumers need. * Improves Physical Endurance * Stimulates Metabolism and Eliminates Waste Substances * Improves Overall Feeling of Well-being * Improves Reaction Speed and Concentration * Increases Mental Alertness As stated earlier the benefits listed by Red Bull allow themselves to be focused on a wide variety of people, whether they be office workers, truck drivers, athletes, students or partying. The given benefits of Red Bull provide the reasoning to buy and continue re-buying. Consumer satisfaction based on the product benefits is evident through the sales figures that Red Bull has been generating, with positive growth of 10% or more per annum. Performance the American Market shows the Market share of Red Bull compared to its competitors: Based on its 42. 6% share of the energy drink market sales in 2006, it is evident that Red Bull is a satisfying and enticing product. A large portion of Red Bulls ability to satisfy both physically and mentally comes from the consumption of the drink and seeing the performance of those around the consumer who are either consuming Red Bull or endorsed by Red Bull. This positive reinforcement from the elements encourages the consumer to drink more and to be brand loyal to Red Bull. 5. Brand Communities Red Bull’s mass sponsorship and consumer loyalty would work considerably well with a network of dedicated Red Bull Communities, rather than just the Red Bull sponsored, run and presented events. The basic criteria for the Red Bull Brand Community have already been met with the purchase of a Red Bull Product, as they have features and needs that are common to the other consumers who had purchased Red Bull previously. Ways that Red Bull could maximize on this could be through loyalty reward schemes, groups, emailing lists, gatherings, committees or clubs. While the idea of a Red Bull Brand community is appealing the practical application of one of these communities would be an expensive and difficult task to manage. The on paper, and metaphorical idea of a Brand community is a safer, more cost effective and ultimately simple Utopia when thought through. The Brand Community idea is one that should have been conceived during the introduction to the market or while the market was considerably smaller and more manageable. Red Bull uses the basic premise of Brand Communities already with their Red Bull Events and Sponsorships, in which it is then upon the individual to become a consumer and subscribe to these communities. The stress between the brand, the individual and the culture in which both exist is not under any amount of tension in the current marketplace and does not need to be altered at any point in the near future. The Brand Community, which Red Bull could potentially highlight, contains around 1 Billion people globally and would require large amounts of money to communicate to all of these people, let alone bring attention to it and get consumers to act upon it. 6. Brand Equities Red Bull has at its disposal a large set of Brand Equity that it uses to distinguish itself from other energy drinks and its competitors. These include its logo, its amber coloring, its taste, advertising, packaging, pricing and its reputation as a reliable and beneficial product for onsumers. In comparison to its competitors, Red Bull prides itself on being an al rounder energy drink that can be consumed anytime, in the right conditions, at the right place and the right time. Which has worked well for Red Bull as they have positioned the brand specifically to suit any occasion and to answer â€Å"Yes† to any of the Three Right questions. The development of these brand equities has been a continuous run through the development of Red Bull as a brand and its establishment in all the countries it now occupies space in. The Red Bull logo is a key device in the success of Red Bull and is possibly the strongest asset that they have in terms of Brand Equity. Many comparisons of competitor energy drinks such as Rockstar, Monster and Sobe No Fear yielded results that consumers could not differentiate between the Red Bull and its competitors while using unmarked cups and blindfold tests according to Helium Comparison Tests. In a real market perspective this fact is worrying that competitors are fabricating similar tasting products and that they are indistinguishable from one another. However this instance is found across all products in any category when basing comparisons without brand equities such as packaging, logos and distinctive colorings. Red Bulls marketing strategy has ensured that the strength on the product based on its merits receives the credit it deserves. The initial slow entry into markets, creating buzz and desired anticipation of the products has proven valuable for Red Bulls long term existence and has given merit to them too, in that they did ot let down the people who had tried the product based on hype and anticipation, creating return buyers and brand loyalties. Red Bull’s price premium is considered a winner with the market place as people believe that paying for benefit is better than paying for volume, as can be seen with competitors such as Rockstar who sell only the 500mL cans of energy drink and who deliver solely on their marketability rather than on product benefit such as Red Bull has done. The pricing premium has ensured that Red Bull be taken on its quality rather than on a commodity measurement ike quantity. This perceived value given to it and received by consumers tightens the consumer’s loyalty to the brand. Red Bull has seen a long run of marketing in sporting events and endorsing athletes to create awareness to potential consumers of its benefits in sporting activities, on and off the field. This spending on endorsements and events is evidence to the wider community that Red Bull is not just about profiteering, but supports the sporting world and provides entertainment and encouragement to those people who would like to strive to this level. However know where does Red Bull market itself to state that it will put you in this position. The clever marketing strategies which Red Bull have used remain honest and aim solely to promote Red Bull in a positive light whilst involving the consumers it is reaching out to. The Brand Equity that Red Bull keeps is a well-earned set of criteria that has been nursed from the beginning of the brand back in 1987 in Austria. The expansion of Red Bull into more than 120 countries is a sign of strength and highlights the diverse regions of differing brand equities among varying cultures. The underlying success of Red Bull remains in the marketing strategy that put it ahead of the competition in the first place. Without this, the basics of brand equities would not exist and Red Bull would follow the same course of one of its competitors. Because of this I believe that Red Bulls greatest brand equity is the brand itself and its history among the market over the past 23 years. Combining all of the elements discussed previously and essential make up of campaigns, strategies, advertising, targeted markets, successes and failures. This long history will benefit Red Bull in the long term, as it will become even more cemented into the grain of society and stay as the go to energy drink, rather than the fad competition products which have entered into the market in order to unseat the firmly held Red Bull. As for the continuing growth of Red Bulls Brand equity listings that is to be foreseen in the future, but there is little doubt that it will continue to build positively as the Red Bull product range changes to suit the coming changes to the current market. When it does I have no doubt that Red Bull GmbH will be ready for it. . Conclusion The Red Bull Branding Story follows a long timeline of success and obstacles that Red Bull GmbH has turned into triumphs. Red Bull have managed to turn a small Austrian drinks company into a global giant as one of the fastest growing brands and now staying true to one of the most popular of the 21st Century. Over the course of the 23 years that Red Bull has been manufactured, we can see a growing trend and the synthetic need created by Red Bull for energy stimulation drinks; and now the popularity of them to a point where we could no longer exist without them. Red Bull has become part of pop culture and every day slang and jargon, which intensifies its impact on the market and its sustainability in the consumers mind. As far as brands go, Red Bull has remained faithful to its consumers and to its own marketing goals, with little to no changes to the marketing strategy, the product packaging and flavoring, besides of course the Sugar Free Red Bull. This steadfast approach to marketing has clearly worked and a comparison of Red Bull and other Energy drinks shows that these brands lack the same commitment that Red Bull has.